The Open Book, a new bookstore in Pasadena, has opened its doors, bringing a unique offering of new and vintage books to the city. The store, located in The Paseo, has a grand opening on October 1st, but early observations reveal challenges with foot traffic. The branch manager, Serena, remains optimistic, hoping to revive the mall's past vibrancy. The Open Book is the retail branch of Schwabe Books, a California business founded in 1993 to address overcharging of educational institutions for books. The store's mission is to provide affordable books to the public, a commitment that extends to combating book censorship by featuring banned book sections. Despite slow business due to limited pedestrian activity, The Open Book aims to offer a traditional bookstore experience with a diverse collection of books and media. The store's ambiance and community appeal are being enhanced, and it is positioned as a casual, family-friendly destination. The Paseo, a shopping center with a mix of high-end and niche retailers, has struggled to attract residents due to its lack of daily, practical stores. The arrival of The Open Book is seen as a potential catalyst for recovery, as it brings a new element of community-focused retail to the area. Early reviews are positive, and the store's extensive collection is expected to draw Pasadena readers. The Paseo's decline and the bookstore's arrival are discussed, highlighting the potential for a shift towards local utility.
